The Slow Lane’s Top 5 Tips for Selling on Vinted

1. Only List Seasonal Items Worth Rehoming

• Choose clean, seasonally appropriate, and gently worn pieces that someone else will love wearing. If you wouldn’t proudly pass it to a friend, don’t list it.

Side note: some damaged pieces may be worth reselling if they have upcycling value (e.g. sequins or beading that can be reused). 

2. Capture Honest Photographs

Photographs are your shop window. They should invite offers, but not mislead.

• Always use natural light—soft morning or late afternoon works best
• A plain wall or minimal backdrop lets the garment speak
• Show multiple angles (front, back, labels, details, flaws)
• If you can, style or model it—buyers love seeing movement and fit

Think of your images not as advertising but as portraiture: capturing their likeness, personality, and character.

3. Write Keyword-Rich Titles and Descriptions 

A good listing title is like a breadcrumb trail through the (highly saturated) marketplace. Keep it practical and searchable:

Formula: Brand + Item + Style + Size + Descriptor

Example: Reformation Satin Slip Dress – Midi, Size 10, Wedding Guest Outfit

Descriptions should cover:

• Brand, size, and fit notes
• Condition (“barely worn,” “like new”)
• Key style details (e.g. high-waist, relaxed leg, cropped fit)
• Fabric and care label if known
• A short styling idea (“Perfect with sandals for summer evenings”)
• Why you’re parting with it

Keywords are helpful, but let them blend naturally: “preloved COS knit,” “secondhand Zara midi dress UK.” Avoid keyword clutter; clarity builds trust.

4. Strategic Pricing

Pricing is part art, part arithmetic. Research is your ally.

• Consider brand, season, and original retail value.
• For high-street labels in excellent condition, aim for 30–50% of the original price.
• Price slightly higher than your minimum to allow wiggle room for offers
• Round neatly—simplicity feels approachable
• Update older listings if they stagnate

Key feature: Vinted highlights “Most Wanted” items in trending categories. Align your pricing to compete without undercutting.

5. Pack & Post with Care

When the sale comes (and it will), packaging is your last impression.

• Post promptly – Vinted provides prepaid labels and a five-business-day posting window. Posting quickly ensures buyer satisfaction. 
• Use recycled or recyclable wrapping where possible
• Keep it clean and protective—no torn or grubby plastics
• Add a note or tie with twine for charm

Small gestures of thoughtfulness often translate into glowing reviews.

6. Keep the Shop Alive

Vinted rewards activity. The more you move, the more your listings rise to the surface.

• Add new items regularly
• Refresh older ones with new titles or photos
• Reply to messages swiftly
• Be gracious in negotiations—accept, counter, or decline with care
• Mark items as sold once shipped

Consistency creates visibility. Over time, your profile begins to feel like a curated boutique rather than a one-off clear-out.